Build products for kids and teens with total confidence.

Vys is your fast, flexible, fractional youth product and policy team. We help you ship for young people sooner, with the laws, research and expert judgment already built in.

Stay ahead of what’s next. Get Quire, our biweekly child safety brief.

AI Gaming Social Edtech Marketplaces Messaging

A team drawn from platforms, regulators and clinics.

Vys consultants have built the products, written the policies and enforced the rules at the companies and regulatory bodies shaping youth safety today.

We partner with clinics, nonprofits and crisis support groups, so our industry experience is backed by research and real-world data.

Product design Policy and law Trust and safety operations AI testing and red teaming Child protection Youth mental health

Ship with product experts previously at

Meta X Google eSafety Apple Niantic ebay Spotify Disney Pinterest Thorn Ofcom

Youth safety looks different in every product.

AI models and applications

Attachment to AI companionsAI-generated child sexual abuse materialAge-appropriate responsesTeen data and privacyThird-party developers on your platformClear AI disclosureAccess controls for minors
Talk to us about AI →

Gaming

Predatory adults and groomingSextortion and exploitationAge checks and parental consentSpending and loot boxesScams and fraud in virtual economiesYoung creators and monetizationHealthy play time
Talk to us about gaming →

Social media

Safe default settingsSextortion and intimate image abuseFeed and recommendation risksAge assuranceYoung creators and monetizationScams and sponsorship fraudHarmful content trends
Talk to us about social media →

Edtech

Student data privacyStudent-teacher messagingParent visibilityClassroom engagement featuresPhoto and media sharingSchool buying requirements
Talk to us about edtech →

Marketplaces

Age-restricted productsUnsafe or fraudulent sellersExploitation and traffickingTeen sellers and payoutsChildren’s privacyManipulative designPlatform responsibility for sellers
Talk to us about marketplaces →

Direct messaging

Grooming and sextortionIntimate image abuseChild sexual abuse materialAnonymity versus safetyUnwanted contactBlocking and reportingSafe defaults for teensDisappearing messages
Talk to us about messaging →

Stay ahead of what’s next. Get Quire, our biweekly youth safety brief, read by 2,500 subscribers.

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Four ways we work with your team

01

Evaluate

We assess your products and features against youth safety standards, regulations and what young users actually need.

02

Design

We help you design age-appropriate experiences, from age assurance to protective defaults.

03

Mitigate

We find and address risks before launch or as your product evolves, so safety is built in, not bolted on.

04

On call

Fast support for your legal, policy and product teams when questions come up on a deadline.

Problems we’ve solved

Gaming

Age verification strategy for leading games publishers

End-to-end age verification and parental consent, tailored to each publisher’s titles, planned markets and evolving rules.

Result: We published an Age Assurance implementation handbook so the guidance could scale across platforms.
Discuss a similar project →
AI

Red-teamed an AI product before launch

Stress-tested a consumer AI product for youth-specific harms, including grooming dynamics and age circumvention.

Result: Within six weeks: a prioritized roadmap of mitigations and the confidence to launch.
Discuss a similar project →
Regulation

Operationalized Brazil’s Digital ECA

Mapped the law’s obligations against a global platform’s existing features to show what it meant in practice.

Result: A prioritized roadmap, and a cross-functional team able to apply the law to future product decisions.
Discuss a similar project →
Messaging

Found and fixed patterns of abusive messaging in text and voice chat

Used threat intelligence to find emerging abuse patterns among teens, then co-designed nudges tested across seven language markets.

Result: Six months after launch: a significant reduction in abuse reports in specific categories.
Discuss a similar project →
Edtech

Age-appropriate AI for an edtech platform

Built a custom framework grounded in the UNCRC, UK Children’s Code and EU AI Act, turned into specific product changes.

Result: An AI product the client can stand behind with schools, parents and regulators.
Discuss a similar project →
Marketplaces

Youth safety guardrails for a third-party seller marketplace

Mapped the harms unique to marketplaces and built a scalable review framework for a high-volume seller catalog.

Result: A clearer internal standard for what “safe for younger users” means, and a team ahead of seller-driven harms.
Discuss a similar project →

Have a launch, a new law or a regulator’s question coming up?

Tell us what you are working on. The first conversation is free.

Safety is not a cost. It is how you win with young people.

Compliance cost First-mover credential
Risk to manage Market to serve
Edge case Design constraint that makes everything better

Know what’s coming before it hits your roadmap. Quire tracks new laws, research and platform changes every two weeks.

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Teams building for young people trust Vys

Vys helped us turn a complex regulatory challenge into a clear, actionable plan.
General Counsel, Global Gaming Company
Vys brought a level of youth safety expertise to our red teaming process that we couldn’t have replicated internally.
Product Lead, AI Lab
What sets Vys consultants apart is that they think like product people and policy people simultaneously.
Product Lead, Online Marketplace

Youth tech policy, explained.

Our biweekly newsletter on youth safety and responsible technology, written for practitioners at leading platforms, regulators and civil society groups.

2,500 subscribers 51% average open rate

Speed is your edge. Safety is your moat.

Tell us what you are building. We will reply within one business day with how we can help. The first conversation is free.

Email hello@vyanams.com

Stay ahead of what’s next. Subscribe to Quire, our biweekly youth safety brief.